Dodge Launches’ A New Breed’ Marketing Campaign for the All-new Dodge Hornet R/T in Anaheim, CA

Dodge has kicked off a fresh marketing campaign called “A New Breed,” and it’s all about introducing the hybrid-electric beast, the 2024 Dodge Hornet R/T, into the muscle car family.

If you’ve been through Dodge’s social media channels, you’ve probably already caught a glimpse of their 60-second video, giving us a sneak peek into what makes the Hornet R/T stand out. And don’t worry, if you’re more of a TV or digital media person, a 30-second spot is on its way.

Tim Kuniskis, the CEO at Dodge, shared his excitement, saying, “The new addition of the Dodge Hornet R/T to the Brotherhood of Muscle is a first step in how the Dodge brand will transition to the future, biasing electrification for performance and fun, not compliance.” Translation: they’re all about making electric cars cool and powerful.

Marissa Hunter, the marketing guru at Stellantis North America, added, “While the Hornet R/T makes its entry into the compact-utility segment as an entirely new breed of electrified muscle car, this new marketing campaign lets our drivers know that its attitude, power, and performance are all Dodge.” So, it’s not just a car; it’s a statement.

And let’s talk numbers – 288 horsepower, 383 lb.-ft. of torque, 0-60 in 5.6 seconds. Yeah, this Hornet R/T is not messing around. Plus, it’s the first electrified performance vehicle from Dodge. Imagine the power of electrification meeting the thrill of performance. That’s what you get with this Hornet.

It’s not just about speed; it’s about disrupting the whole compact-utility segment. The Hornet R/T is packing class-exclusive features like PowerShot, giving you an instant 30 horsepower boost. And with standard AWD, dynamic torque vectoring, and cool options like Brembo brakes and dual-stage suspension, they’ve really gone all out to make sure this ride is an experience.

McPeek’ Chrysler Dodge Jeep Ram of Anaheim 

If you’re on the search for a new Dodge vehicle, McPeek Chrysler Dodge Jeep Ram of Anaheim is your go-to destination. Our Dodge dealership in Anaheim, CA, boasts a stellar lineup of new Dodge vehicles for sale, with an extensive inventory that’s sure to match your style and preferences.

Our service center is equipped to handle all your maintenance and repair needs, ensuring your vehicle stays in top-notch condition. Looking to enhance or personalize your Dodge? Our parts and accessories selection has you covered, with a range of options to add that extra flair to your ride.

And hey, we get it – financing is a crucial part of the car-buying journey. That’s why we offer finance specials to make your dream Dodge a reality without breaking the bank. Visit us in Anaheim, CA, check out our inventory, and let’s make your Dodge dreams come true.